petersaville.net

Associated Press says that a company accused of using unauthorized personal data "mined" by other firms from about 6 million e-mail addresses nationwide has agreed to reform its practices under a $1.1 million settlement. The Datran Media Corp. of New York City which is a leading e-mail marketer, used e-mail addresses and other personal data it obtained from several companies.

Many of the operators request personal data that can be used in marketing and for companies to better tailor their products to consumers' needs and wants. Often, the operators of the sites promise not to sell the name or e-mail address that accompanies the data. However, this company after making the promises that it would not resell or collect data for another third party found itself in hot water when it did exactly that!

# posted by Peter Saville - IT Consultant @ 10:42 PM